BENEFITS OF VEGAN COSMETICS FOR YOU AND YOUR BEAUTY SALON

The vegan beauty market is growing by 6% every year, driven by increasingly aware clients who are looking for ethical and sustainable treatments. If you run a beauty salon, you’ve probably noticed it too: the demand for cruelty-free and vegan products is rising, but doubts remain. Is switching to vegan cosmetics for your beauty salon really worth it? Or is it just a passing trend that could compromise treatment quality?

The answer is clear: choosing vegan today means positioning yourself in a growing market without giving anything up. Kalentin knows this well. Since 2018, we have been offering a complete range of certified vegan products designed for lash & brow professionals: lash lift products, tints and extension adhesives that deliver performance equal to — or even better than — traditional cosmetics. No compromises on quality, with maximum attention to ethics.

In this article, you’ll discover the real benefits of vegan cosmetics for your business: from their impact on revenue and client loyalty to the technical details of the Kalentin range. We’ll also explore how to integrate vegan products into your service menu, communicate them effectively and turn this choice into a true point of differentiation for your beauty salon.

What really makes a cosmetic product vegan

Not all products labeled “vegan” meet professional standards. The difference between a marketing label and a high-quality vegan cosmetic comes down to three key elements: verifiable certifications, effective alternative ingredients, and proven performance.

Let’s start with the basics. A vegan cosmetic contains no ingredients of animal origin: no keratin, no beeswax, no carmine. But be careful—vegan doesn’t automatically mean cruelty-free. A product can be formulated without animal-derived ingredients yet still be tested on animals during development (a practice banned in the EU since 2013, but still allowed in other markets).

To navigate this, look for recognized certifications, such as those issued by The Vegan Society, which guarantee the complete absence of animal-derived ingredients and animal testing throughout the production chain. Always check the full INCI list: it tells you exactly what you’re applying to your clients’ skin. Since 2018, Kalentin has embraced this approach, making every product’s full formulation available and ensuring certified transparency from production to application in the salon.

The real challenge of professional vegan cosmetics is maintaining performance. Here’s how it works: animal keratin, traditionally used in lash lifts, is replaced with plant-based keratin extracted from wheat or soy, offering the same ability to restructure and strengthen lashes.

Economic benefits for your beauty saloon

Switching to vegan products isn’t just an ethical choice—it’s a smart business strategy. Here are the tangible advantages for your revenue:

1. Access to a growing and high-spending target audience

Vegan beauty treatments are increasingly in demand, not only among committed vegans but also among clients who prioritize safer, more sustainable products or services aligned with their values. This audience is steadily growing and willing to pay more for ethical, high-quality treatments. Clients who consciously choose vegan services are ready to invest in a premium experience that reflects their values.

2. Real differentiation from competitors

Many beauty salons still don’t offer a full range of certified vegan products. By being among the first to provide 100% vegan lash & brow treatments in your area, you immediately create a premium positioning and differentiate your salon from competitors.

3. Organic marketing and social media visibility

Vegan products naturally drive engagement. A “before and after” post showcasing a vegan lash lift receives more interactions than the same content using traditional products. Clients share ethical treatments spontaneously, tag your salon, and leave positive reviews. Word-of-mouth grows organically.

Content such as “The Secrets of Vegan Lash Lifts” or “Why I Chose a Cruelty-Free Salon” works because it resonates with shared values, not just aesthetic needs.

Vegan lash & brow treatments: the Kalentin line

The Kalentin line includes several vegan-friendly lash lift kits, from eyelash lift to eyebrow lift kits, each formulation designed to meet the specific needs of the treatment. The application process remains exactly the same as with traditional products—no learning curve, no protocol changes. If you’re already performing lifts, you’ll continue working with the same timing and techniques.

The only difference? You can tell your clients you’re using 100% certified vegan products. The results speak for themselves: up to 6 weeks of guaranteed hold, with perfectly lifted lashes and well-groomed brows that maintain their desired shape.

Maxi Speed Adhesive: Professional Hold in a Vegan Formula

Maxi Speed eyelash extension adhesive is a benchmark in the vegan sector. Its high-performance formula ensures immediate and long-lasting adhesion. With a drying time of just 2–3 seconds, it allows for fast and precise application, even on clients who find it difficult to keep their eyes closed.

Hold lasts up to 3–4 weeks, matching the performance of the best traditional adhesives. Extensions stay securely in place without lifting or gaps. With the full Kalentin range, you have everything you need to offer 100% vegan lash & brow treatments at the highest professional standards. Explore our vegan lash lift kits, eyelash and eyebrow tints, and Maxi Speed adhesive in our shop.

Vegan maxi speed adhesive

Learn more

With the complete Kalentin range, you have everything you need to offer 100% vegan lash & brow treatments at the highest professional standards. Explore our vegan lash lift kits, eyelash and eyebrow tints, and Maxi Speed adhesive in our shop.

Comunicating your vegan commitent: strategies for your beauty salon

Having vegan products in your salon is a great asset, but on its own it’s not enough: to become a true competitive advantage, it needs to be communicated clearly, consistently, and professionally.

The first step is making your commitment visible. Certifications, logos, and labels like “Certified Vegan Treatments” should be displayed at reception, in treatment rooms, on informational materials, and in a dedicated section of your website. This reinforces trust and helps clients immediately recognize your ethical choice.

Il primo passo è rendere visibile il tuo impegno. Certificazioni, loghi e diciture come “Trattamenti vegan certificati” dovrebbero essere presenti in reception, in cabina e nei materiali informativi, oltre che in una sezione dedicata del tuo sito web. Questo rafforza la percezione di affidabilità ed aiuta la cliente a riconoscere subito la tua scelta etica.

Social media is also a powerful tool. Show the products you use, share vegan treatments through before-and-after posts, educational reels, or short explanations to build trust and encourage word-of-mouth. The key is to keep it natural: there’s no need to overemphasize, just integrate vegan messaging into your everyday communication.

Authentic and thoughtful communication turns vegan cosmetics from a simple option into a true distinguishing feature of your brand.

FAQ: Kalentin answers

How to tell if a cosmetic is vegan

Check that it contains no ingredients of animal origin and that it carries official vegan certifications; reviewing the full ingredient list (INCI) is always the most reliable method.

Vegan Cosmetics: Meaning

These are cosmetics formulated without animal-derived ingredients, designed to deliver effective performance while respecting an ethical and conscious choice.

Vegan Cosmetics vs. Cruelty-Free

A vegan cosmetic contains no animal derivatives, while cruelty-free means it hasn’t been tested on animals; a product can be one or both if properly certified.

Why choosing these products makes a difference today

Choosing professional vegan cosmetics today doesn’t mean sacrificing performance—it’s a step forward. Kalentin products show that technical quality, long-lasting results, and ethical values can coexist without compromise.

From a business perspective, vegan products offer a tangible competitive advantage: they help you differentiate your salon, reach a more conscious and willing-to-invest audience, and build trust based on transparency and shared values.

A simple first step? Introduce a 100% vegan treatment, such as lash or brow lift, and monitor client feedback and profitability. This is the most effective way to assess the real impact on your salon.

The next step is to structure your offering professionally and comprehensively. Want to stand out by offering 100% certified vegan lash & brow treatments? Explore the Kalentin range and turn your salon into a reference point for ethical beauty.